These days it seems everyone has a cell phone in their hands. The world is so well connected, it takes seconds to search for your favourite restaurant, locate the nearest gas station, or find suggestions on where to shop. Younger generations might even say “If you can’t find it online, it might as well not exist”. I cannot even remember the last time I opened a phone book to lookup a business!

Now, more than ever, it is imperative that businesses are easily found online in order to succeed in the modern world. I have had many business owners tell me that word-of-mouth has been their best form of advertisement, and while in-person recommendations are valuable, nothing trumps online marketing. As a business, you want to make sure you can be easily found online, where people can learn about you, your business offerings, and how to contact you.

So, where do you begin? Digital transformation doesn’t happen overnight, and I understand that it’s difficult for some businesses to know where to start. It can be incredibly overwhelming to see the various website options you could use to market your business, or how to take advantage of free marketing through the many different social media platforms.

 Facebook, Twitter, Instagram, Snapchat…which ones are even relevant anymore?!?  

Which is best for your business? How do you get started? I’ve heard directly from businesses that one of the hardest things about the digital landscape is trying to navigate it on your own. Well I’m happy to tell you, Digital Mainstreet is here to help! My team and I want to work with you one-on-one to map out your online presence. Whether it’s deciding what platforms you shouldn’t waste your time on, or how to create a custom profile, we’re here to help you make the right decisions based on your business.

We can teach you everything from running the software, to updating your listings. Whatever you may be struggling with, we can sit down and work through it together. Once the Digital Mainstreet Program is over, you will have the tools and the knowledge to continue on your own, and even use that precious free time the way you want…instead of spiraling down the ‘google search’ rabbit hole.

Save yourself the frustration and reach out to the Digital Main Street team for help. It’s what we are here for!

My name is Ciara and I am so excited to be working with each individual small business in Almaguin. I feel a strong connection to the local area and the people that make this place home. I want to see northern businesses succeed and grow, so our communities can be sustainable for years to come.

Reach out by emailing me at marketing@investalmaguin.ca or call 705-783-8862. You can also learn more about the program by visiting http://baced.ca/wp-content/uploads/2019/08/Final-DMS-Flyer.pdf or https://digitalmainstreet.ca/